Tuesday, November 10, 2009

Bad Branding

According to the press this morning, there is much disgruntlement amongst the followers of Newcastle United Football Club over the renaming of their home ground to 'Sportsdirect.com @ St James' Park'.

Can't say I blame them, to be honest, but it got me thinking about other potentially inappropriate sponsorship deals. How about these for a start... (the links, if you need them, are safe. Ish)

Larry Flint eye hospital @ Moorfields (it'll turn you blind, you know)
The Richard Dawkins Discovery Institute
Bram Stoker's National Blood Service
The Melton Mowbray Mossad
Kwik Fit up @ the Old Bailey

Feel free to add more suggestions as comments. On the other hand, if this cheesy little article has robbed you of the will to live, may I commend to you another suggested link up - that of Nike and The Samaritans...